What are the pros and cons of using custom ecommerce templates for your new websites? Read this article and find out!

In the ecommerce world, you have two options for a digital store – hosted or custom. The hosted websites are easy to use, as well as, easy to setup. All you need to do is choose a shopping cart and a pre-made template. But, you need to keep in mind that this option has its own limitations on the storefront and the design. The custom ecommerce websites on the other hand, offer more scalability and flexibility.

Usually, when deciding between these two options, you have to keep a few things in mind. Here are the factors you need to consider: your budget, short term and long term goals, sales expectations, traffic expectations, and the amount of time you want to keep the same website before designing the new one.

If you are completely new to the ecommerce world and industry or you don’t have enough budget to hire a professional web developer or designer, you should definitely consider the second option or the custom solution.

In this article, we are going to talk about the advantages and the disadvantages of using custom ecommerce templates. To start off, checkout some Ecommerce themes that Shopify offers!


Here are the advantages of using custom ecommerce templates for your website:

  • This website is owned by you. Even though there are many other online websites that utilize a pre-made template on a hosted site, your custom solution could easily stand out from the competitors as it has been created just for you.
  • A custom solution means that there are no additional limitations on how you set up the shopping cart or your store. Working with marketing specialists and web designers, you can set up your website in a way that increases your ROI or return on investment.
  • You can present all of your products you want on any page. Finally, you can give your consumers a positive shopping experience. You can change the functionality of the checkout process and the search feature so everything is as convenient and user-friendly as possible.
  • The pre-made solutions may not allow the type of user experience you are looking for.
  • You will have a better branding potential with the custom ecommerce template because of the SEO capabilities and the unique design. The custom template will allow you to choose which keywords you want to use so you can optimize each web page.


Here are the disadvantages of using custom ecommerce templates for your website:

  • The initial investment may be over your finances and your budget as more programming and designing is involved.
  • Even though they have their own limitations, There are a huge variety of ecommerce templates you can choose from. If the business model you are using is similar to other business models, a simple and generic website will be more appropriate at the moment.

 The custom solution is not for every type of business. If you are new to ecommerce industry and you don’t have enough experience with running or creating a website, a hosted store and generic template might be a better option for you. If you want, you can consult with a professional web developer or designer and ask them for a consult. It is important to make the right decision as bad decisions will cost you time and money. Consult with an expert, and see what the better option for you is at this moment! You can start with a pre-made template and then as your business starts to grow, you can use a custom ecommerce website and enjoy its benefits!